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Social Media Listening and Influencer Engagement Examples Please reach out to Paul on LinkedIn or through email. Thank you.
Category Archives: 2024
Are AI-generated influencers a good idea?
Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the […]
Artificial Intelligence: A Transformative Force for People with Disabilities
The past year I have been so focused on how AI can help ME, that I thought I would look at how it can help other people. Particularly people with disabilities. So after some research, I’ve found some of the ways that AI is helping other people. In recent years, artificial intelligence (AI) has emerged […]
Building the Right Content: Prescribing for Success in Healthcare
Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs “cued in” for the right tone and compliant language? Here are some guidelines to think about as you map your digital strategy and tactical planning. In the digital age, content is king – and the same holds true in healthcare. A […]
How will the “NVIDIA Omniverse” affect the Digital World?
“Omniverse” – a cross between Metaverse and Omnichannel? Well kinda. We have a new buzzword, and it’s going to be really “GIANT”. Technically the term has been around for a few years, but it’s making some new waves. Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that […]