A recent article from Advertising age confirms that banner ads that are bigger are not necessarily better in click through rates. I suspect as they do that dynamic ads and the creativity of the ads are what catch the eye of the web surfer. Read the whole story from AdAge.
There are several methods we will look at over the next few weeks to improve your digital marketing campaign across several channels. But the first channel I’d like to talk about is incorporating some mobile marketing into your marketing mix. Mobile marketing is still an uncharted territory, but at the same time, the economy is […]