A lot of people have been getting suspicious looking emails in their Gmail today. There is a full fledged phishing scam that is most likely from a nation-state and is stealing information and installing malware
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here
For some reason I still hear in the industry, mostly from traditional ad agency types, that digital is only a fad. What am I missing? Where are the eyeballs? That is where you market. Digital
Here are some good tips for email marketing and your list-building efforts. It is a great tactic for businesses to have an ongoing CRM (customer relationship marketing) program, whether its an email or enewsletter. 1. Provide useful,