For some reason I still hear in the industry, mostly from traditional ad agency types, that digital is only a fad. What am I missing? Where are the eyeballs? That is where you market. Digital will be with us for 50 years, and then it will become just a a transfer of thoughts from mind to mind. And we’ll figure out a way to market there. But for now – it’s digital marketing.
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow – at a compound annual growth rate of 17% – from 12% of overall ad spend in 2009 to 21% over the next five years.