“There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a […]
“An online coupon for $5 off of a $50 purchase at Target.com received more than 14,000 clicks in July 2009, making it the most popular online offer at coupon aggregator…”This story highlights the growing demand for online coupons. Take this strategy and serve it up on a mobile platform and use a SMS campaign for […]
Always great info from Manhattan Research. Nurses are often overlooked and yet are the best source of information. With doctors so busy, nurses often offer patients some of the best information in person and online.3 out of 4 U.S. Nurses Recommend Health Websites to PatientsNEW YORK, NY – August 24, 2009 – Approximately three out of four U.S. […]
A recent article from Advertising age confirms that banner ads that are bigger are not necessarily better in click through rates. I suspect as they do that dynamic ads and the creativity of the ads are what catch the eye of the web surfer. Read the whole story from AdAge.
See how the military is using Mobile technology for the health industry.
There are several methods we will look at over the next few weeks to improve your digital marketing campaign across several channels. But the first channel I’d like to talk about is incorporating some mobile marketing into your marketing mix. Mobile marketing is still an uncharted territory, but at the same time, the economy is […]