The coolest, baddest, most expensive, and biggest LED billboard in North America is getting ready to razzle-dazzle city-goers in New York’s Time Square. Actually it is already cranking out some dazzling animations, but after Thanksgiving Google will rent this space for $2.5 million for 4 weeks. Here are some facts on the billboard. Be sure to check […]
If your a small business or marketer working with a digital agency, here are some of the important elements you and the team should be thinking.Like any marketing initiative it’s about defining the vision, the key objectives, goals and target demographic of your business. With digital marketing you should also be thinking about user experience, the online engagement experience, […]
If you haven’t heard or read about iBeacons yet – you will. It is a game changer for shopping and is driving innovation in Proximity Marketing. The question is will consumers like the experience or think its creepy? “iBeacons will personalize the customer experience.” Stores that are indoors often block cell signals and make it […]