Size Matters in Times Square


The coolest, baddest, most expensive, and biggest LED billboard in North America is getting ready to razzle-dazzle city-goers in New York’s Time Square. Actually it is already cranking out some dazzling animations, but after Thanksgiving Google will rent this space for $2.5 million for 4 weeks.

Here are some facts on the billboard. Be sure to check out the video below, It is impressive. Just wouldn’t want to live across the street. A suntan situation for sure. Jerry and Kramer would be upset.

The Biggest Billboard in North America:
  • This “spectacular,” as they call them in the trade, is more than 25,000 square feet of seamless digital canvas
  • It is BIG – a record-breaking 77.69 feet by 329.65 feet and covers an entire city block
  • The highest resolution LED video display in the world of this size with a pixel density of 2,368 x 10,048 
  • The highest contrast LED screen in the U.S. with Real Black™ LED technology, producing deep, rich black levels and unsurpassed vertical viewing angles, ensuring Times Square crowds have clear views of the display when close and in bright sunlight
  • It is capable of displaying movies and animations, as well as sound when police permits are obtained in advance
  • Armed with High definition crowd cameras
  • Provides interactive social media and live broadcast feed capabilities
  • It is owned by Vornado Realty Trust.
  • Costing advertisers an estimated $2.5 million for four weeks of display time
  • Covers the facade of the Marriott Marquis hotel and retail spaces at 1535 Broadway, between 45th and 46th Streets in New York City
  • Each day, more than 300,000 pedestrians are estimated to enter the Times Square


Is it worth it?

According to a survey of 2,000 respondents in Times Square commissioned by Times Square Alliance and other groups, in 10 people in Times Square reported that the signs and the advertisements add to the appeal of the destination,  About half of the respondents reported taking photographs of the signs, and 60 percent said they had spent more than five minutes looking at them. Alrighty then…

Watch in amazement

Added the Google Android Ad 12/1/14

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.