Category Archives: viral marketing

content strategy

5 Ways to Keep Your Content Marketing Fresh

Content marketing can seem a bit of a daunting task at first, but with some planning and a few tips, it can be very rewarding. Content is what keeps your customer engagement alive. It is the heart of your marketing plan. Once you have started pumping out good content, you’ll see an increase in interest […]

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pokemon

Pokémon GO and The Walking Dead

Pokémon GO is now the biggest mobile game in U.S. history Why is everyone walking around staring at their phones? In droves? Like the walking dead mob? Why are kids going out for spontaneous walks? Exercising? Well yes and no. One thing is sure – groups of people are walking around aimlessly with their phones. […]

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Star Wars Poster

Star Wars: A Marketing Machine I Am

Unless you live in a cave, you know that new Star Wars movie has launched, and so with it the barrage of Star Wars stuff. The merchandising machine for this movie is nothing like I have ever seen before, especially before the movie debuted. It made Christmas shopping easy this year because everything was Star […]

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How Digital Marketing Really Works

Clicks, Clicks, Clicks… In case you have wondered about the magic behind making your business go from zero to 100 overnight, then this video shows you how digital marketing data is computed. Who is your audience? Where do they reside geographically? The mastermind behind this internet strategy was not born yesterday. Or were they?  Watch […]

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Going Viral – ALS Ice Bucket Challenge

Talk about viral. Great viral campaign of 2014. “It’s going around” to say the least. In less than two weeks, the Ice Bucket Challenge has transcended sports and spread into politics and pop culture, and by the way it is raising millions of dollars. ALS donations have increased by best guesses of $6-$9 million dollars […]

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