Tweet for Diabetes

Novo has gone for the branded Tweeter page to enter the social media race. I give them credit to enter uncharted waters of the FDA, where rules are made up as they go.
Interesting story and great communication tool for diabetes. I think tweeter will work well within this disease area due to the vast number of people and a good majority of those at the age of tweeting.

Diabetes Drug Maker Cautiously Enters Branded-Twitter Space
NEW YORK ( — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page. Full story…

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