The numbers speak for themselves. Social media is becoming a powerful tool for small businesses. See full story.
Besides building your brand recognition, there are tactical strategies to increase your business.
Ad Age offered five tips for marketing on social media platforms:
• Track sales made on social media.
• Don’t use Twitter as Facebook (and vice versa).
• Create a conversation with friends and followers.
• Sell last-minute inventory.
• Alert followers to changes.