emarketing,iphone,mobile Doctors, The App Store, Medicine and The New 3G iPhone

Doctors, The App Store, Medicine and The New 3G iPhone

Mobile apps are on the rise for doctors. Being able to have a device and program that can provide good information at Point of Care is priceless. This should be a driving force for marketers to tap this opportunity.

Below is a brief list of potential applications on the iPhone for doctors. Some have already been announced for the iPhone, are available on other platforms, or are currently in development.

  • Drug database
  • Anatomical atlas
  • Medical calculator
  • Interface for electronic health record
  • Viewer of radiologic images
  • Interface for laboratory results
  • An expert system to help with differential diagnoses
  • Messaging system for laboratory alerts and hospital pages
  • Interface for medical devices (like ultrasounds and EKG machines)
  • Dictation recorder
  • Device for electronic prescribing
  • Device for directly receiving and reading medical journals and podcasts
  • Medical book reader
  • Reminder system for patient visits and meetings synced remotely with the office through Mobile Me
  • Display for patient education videos
  • Medical simulator (ACLS, for example)
  • Telemedicine device (pending the eventual release of iChat and a videoconferencing system)
  • Interface for medical literature searches (Pubmed, Google Scholar)
  • Word processing device for papers (I’m still waiting for a bluetooth keyboard)
  • Communication device for hospital teams (Using Twitter or another system)
  • Secure system for messaging/emailing patients
  • CME course viewer (with text and/or video)

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