It’s about time. But Im not holding my breath that the FDA will actually set guidelines – only suggestions.
The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process that will finally establish guidelines for how drug makers proceed in a Web 2.0 world.
The industry is embracing the news, despite the newfound regulatory heavy hand the FDA has shown under the Obama administration.