Another digital marketer moves away from RIM – the writing is on the wall. Although I’m not a big Blackberry fan, I feel sorry for those losing their jobs due to the stubborn upper management. It is my understanding that management at the top refuse to change their business model. Something you cant discount in the digital world. As fun as digital is, it moves and changes at an incredible pace. RIM was too late to market with good Apps and a choice of smartphones.
Full story: RIM’s Top Digital Marketer Defects to Samsung Mobile | News – Advertising Age