Lead Generation Tools Include WOM, but Corporate B2B Sites are Important
According to a recent study by Demandbase,word of mouth (WOM) marketing is still one of the strongest marketing connections out there. However, having a good B2B Lead Gen website is just as important, and how these two strategies work together is vital. A strong corporate site can offer many opportunities and open the door for new leads.
The study said that “four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation.” The use of landing pages and good digital marketing strategy help strengthen and build relationships with new and existing clients.
Are you leveraging your corporate website to its maximum potential? You may need a Digital Intervention 🙂