Whether or not you like Taylor Swifts’ music you have to appreciate her ambition and ability to market herself. I’m not a huge fan of her music but I totally appreciate her love of music, the fans and the ability to effectively use the digital marketing channels.
Her recent Live stream was no small feat. It was the first World Wide Live Stream. The numbers are still coming in for viewers and parties held but the buzz was huge.
I think we can learn some great marketing techniques from the event and apply it to most industries and brands. Here is a visual sequence of her marketing efforts.
View this graphic depiction on Slideshare. See how the events unfolded.