Who are you Google? – Google’s New Material Design

If you haven’t noticed yet, Google has updated and wrapped all their Apps with a new user interface and new features. I have to say so far – “me likey”. The new design is so beautiful, simple and incorporates the functionality to get things done. As you can imagine it is built for all devices from laptop to the watch.

Google not only develops great Apps but their simple design and utilitarian use is trend setting and award winning. I feel like my phone is brand new with these Apps. Im close to using all Google Apps and never purchasing another productivity App again.

What is Material Design that Google has incorporated across all their Apps? If you are a UX expert, or not, here is how Google developed their Material Design strategy.

“We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be updated as we continue to develop the tenets and specifics of material design.”

What you’ll instantly notice with the update is a clean new look. The Google app now sports Android’s new Material Design, which Google says features “bold colors, fluid animations and simplified layouts.” It aims to create a more intuitive user experience that includes improved touch and voice response and better transitions between apps.

One time-saving enhancement users will particularly find useful from Material Design is the ability to use Google Now even when your screen is off. Whether you need your Google to do a Web search, get directions or perform quick tasks, simply say “OK Google” to ask your question or make a command — no need to go through the extra steps of activating the screen and unlocking the device. 

Lets look and drool, shall we.

Google Play – Before and After
Google Slides, Docs and Sheets
The “Plus sign” in lower right corner is a recurring theme among most apps.
Google Calendar
Google Maps
Google Promo for Material Design

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