The iPad Pro is just 6 weeks away from launch and digital geeks are all taking sides between Apple and Android, writing comparisons to the Surface, and making guesses on its ability to retake the tablet industry. My guess is that this 12.9 inches of slender glass and aluminum will be amazing to some, and […]
The Apple event today had some exciting announcements and was a well produced event, as always. No company knows better how to introduce its product line than Apple. While there are always some misses like “Better battery power”, but all in all the new iPhone 6S, iPad Pro and Apple TV look awesome. The Watch […]
As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]
Even Kim Kardashian has to provide safety information when promoting pharmaceutical drugs. Shocker! I’m not sure how this could have been approved coming out of pharma, but it appears they took the hit and Kardashian helped boost the pharma brand’s digital buzz in July. The Food and Drug Administration has issued a warning letter informing Kim Kardashian’s ad […]
Everyone is talking about the changes at Google, and it really doesn’t matter if we think it’s good or bad (although I think it is a good thing). They are Google, and they will do. They are so ginormous that even if this wasn’t the right thing, they’ll just change and go in a different direction if need be. Bottom line: just […]
What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting […]