What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting during the shows has grown in popularity over the past few years. I’m surprised this marriage has not spawned a more engaging tool. All in all, the engagement and interest levels are rising between these two.
A recent study by Nielsen says that at least 15% of TV viewers enjoy TV more “when social media is involved.” They’re also, Nielsen notes, still watching live TV. Adults (18 and over) watch over five hours of live TV per day. And when we watch live TV we use social media to engage, react and discuss.
On Twitter, we follow these interactions with hashtags. For example, if you wanted to keep track of all the conversation revolving around the Academy Awards ceremony, you used #Oscar2015 in your tweets and watched for tweets containing that hashtag. The real savvy Twitter users employ Twitter dashboards to track all the activity revolving around these hashtags. Tools like TweetDeck and Hootsuite and put all related tweets in a single column, while leaving your other columns like, notifications, and your general Twitter stream separated.
Where does all this fall out with audience participation? Here are some Twitter facts about audiences and engagement from Nielsen.
Top Ten Sports Events on Twitter
And we can’t forget Epic Ellen Selfie
Here’s the numbers from the Oscars March of 2014:
- Retweets: 3.2 million
- There were a total of 3.3 billion impressions of Oscars-related tweets.
- 19.1 million Oscar-related tweets were posted.
- The tweets were sent by more than 5 million people.
- More than 37 million people viewed these tweets across mobile and desktop applications. and Twitter’s
- That’s nearly as many as the 43 million people who watched the show.