DISCOVER Snapchat Popularity

Snapchat has quickly become the “go to” App for kids. And now maybe adults. What started out as a simple photo messaging app is transforming into a true storytelling application. What the kids like about it and maybe you too, is that the content disappears seconds later. Or at a time you specify. With that premise in mind, the content you post maybe from a different perspective.

snapchat funny

Snapchat 101

Snapchat is a photo messaging application developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.

The social media app Snapchat is built around telling your story with pictures. Snapchat is also a handy tool to have if you want to send pictures to your friends and family without taking up more memory on your phone. 

Best Friends are the Snapchatters you chat with most frequently, decided by a “magical Snapchat friendship algorithm.”

What are Snapchat Stories?

Your Snapchat Story is essentially a group of images that you’ve captured and would like to share over the span of 24 hours. You choose who can access your Snapchat Story, whether it’s your friends only, a custom list or the public. Snapchat Stories live slightly longer than regular snaps, but after 24 hours they will self-destruct.

snapchat discover

Enter DISCOVER from Snapchat

For the first time, Snapchat is allowing its users to explore outside video and text content within the Snapchat platform. They launched a section called Discover which allows the user to go into News. The new apps within Snapchat Discover are really engaging. Cosmopolitan, ESPN, People, National Geographic, CNN, Daily Mail, and Food Network are all there.

Yahoo News offers a good example of how Discover repackages content with pretty wrapping paper: millennial sex symbol Katie Couric does five-second voiceovers at the start of each story, and call it a day. It’s worth keeping an eye on how Discover evolves in the coming months. We’ll have to see if Couric makes the cut with kids or brings in a new audience. You never know what will succeed in social media so time will tell.

couric and snapchat

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.