Apple introduced a new color option for its iPhone 7 lineup today – RED. The new Product (RED) iPhone features a red aluminum finish, and is launching as part of Apple’s partnership with (RED). The Apple iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition models and are available in 128GB and 256GB storage options, the new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition models will hit online and offline stores in 40 countries and regions starting at $749 from Friday, March 24.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” says Apple CEO Tim Cook.
Apple’s partnership with (RED) involves highlighting the AIDS fundraising campaign with red-themed designs for products and apps. Apple recently turned its App Store and associated top apps the color red for the world AIDS day.
Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED), said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”