influencer marketing

Influencer marketing – Does it work?

Social media has undoubtedly become an integral part of our lives, and influencer marketing has exploded along with it. People turn to their favorite Instagram, Twitter and YouTube stars for advice and recommendations. That may be anything from purchases to medical advice.

These influencers are trusted by millions of consumers, and any good marketers are using them in their digital strategy planning. Because influencer marketing work best when its organic, social media has given normal people an opportunity to build their own brand through stimulating content and engagement.

So what does the data say?Digital Marketing Suite provided the following statistics.

70% of Teens Trust Influencers More than Traditional Celebrities

86% of Women Use Social Media for Purchasing Advice

86% of Women Use Social Media for Purchasing Advice

The Influencer Marketing Industry is Expected to Hit $10bn by 2020

74% of People Trust Social Networks to Guide Purchasing Decisions

Influencer Marketing has Surpassed Print Marketing

Add Social Influencer Marketing to your strategy planning

2020 planning is happening now so it’s not too late to be developing an influencer marketing campaign. Having an expert influencer talk about your product increases awareness, consumer trust and eventually sales. Do your research and work with the right marketing agency.

Micro-Influencers: The Future of Influencing? | The Business of Influence 

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.