The dreaded question of ROI in social media is not much different than any traditional marketing campaign. The same culprits, brand awareness, engagement and acquisition, all drive the understanding of a successful campaign. But in
Having the right social media analytics is vital to your measuring the success. Social media analytics is about gathering data from your accounts and campaigns, and then using it to track and improve performance. Below
If you have ever wondered how effective your engagement is doing on Twitter, I have some tools for you to check out. And if you’re running campaigns or researching on Twitter there are some phenomenal
Clicks, Clicks, Clicks… In case you have wondered about the magic behind making your business go from zero to 100 overnight, then this video shows you how digital marketing data is computed. Who is your
If your a small business or marketer working with a digital agency, here are some of the important elements you and the team should be thinking.Like any marketing initiative it’s about defining the vision, the key objectives,
It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to