It’s always the big question – “what’s the ROI on that program?”
#1: Always Think About Using Social Media With Other Channels
When people think social media, they immediately think of the exact number that can represent ROI. 100 people come, 50 people LIKE my page, etc… But before you get to that point, you need to address an important question: What are the other channels that social media works with to improve ROI? Add that into your calculations
- Don’t just focus on top-level metrics such as “likes.” Focus on behavioral elements once they’ve visited your website. You’ll not only have a better understanding of what drives ROI, but also how to do more of it.
- Brand Awareness and Engagement: Find out how many people have interacted with your brand and/or consumed your content by commenting, sharing, liking or adding it to their favorites.
- It may be tempting to look at impressions or reach to assess performance, but measurable engagement is a much more concrete indicator of success.
#3 Conversion Pixels – Everybody’s Doing It