Category Archives: mobile

Cell Phones gone Green

I applaud Samsung and Nextel for developing cell phones that are eco-friendly for the environment. As we all try and do what we can to go “green” this gives us some nice alternatives. Sow where is the big “V” on this? Come on Verizon, you should be a leader not a follower. NEW YORK–Green is […]

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Mobile Health Launched in Uganda

This is a great story on the use of SMS to spread health awareness. The United Nations is launching “Texting4Health” in Uganda this week to reach 10,000 people. “The UN is launching, on Wednesday the 1st of July 2009, a ten-day initiative intended to reach out to 10,000 people in Uganda through mobile phones to […]

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Do you read the newspaper anymore?

With the advent of more and more mobile devices, people are relying on them and the internet for their news. As devices become larger and more manageable, people will continue to rely on this source of media. The iPhone and iTouch are on the forefront for mobile users in this sense, but the Pre and […]

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Doctors, The App Store, Medicine and The New 3G iPhone

Mobile apps are on the rise for doctors. Being able to have a device and program that can provide good information at Point of Care is priceless. This should be a driving force for marketers to tap this opportunity. Below is a brief list of potential applications on the iPhone for doctors. Some have already […]

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Using SMS in your marketing mix

Incorporating SMS (texting) into your marketing mix is a great way to stay in touch with your customers. For retail business owners it is a great way to send out company notifications, upcoming sales, contests or coupons. For professional services such as doctors, dentists, lawyers, etc, SMS can be utilized as a great way to […]

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