Levi’s and Google Make a Smart Jacket


Well one year later the Levis smart jacket is finally set to be available for purchase. You can buy the jacket for $350 on Levi.com – on October 2nd.

A smart jacket with technology woven in

The infamous jeans maker Levi’s, and tech giant Google, have created a smart jacket to help bicyclists navigate the road. The latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.

The jacket was announced at Google I/O this year, and is the result of a year-long effort between the Levi’s® Innovation team and Google’s Advanced Technology and Projects (ATAP) group. The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Of course you can wash it, just like you do with any other jacket. This perfect pairing showcases the knowledge and know-how of Google ATAP’s Jacquard team with the performance power of the Levi’s® Commuter line, which is designed to perform as great as it looks.

levi's google smart jacketThe Levi’s® Commuter™ Trucker jacket is expected to be available beginning spring 2017 in select Levi’s® stories and on Levi.com.

Smart jacket by levis google

Google and Levi’s smart jacket

More on Project Jacquard

Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Everyday objects such as clothes and furniture can be transformed into interactive surfaces.

  • This is possible thanks to new conductive yarns, created in collaboration with our industrial partners.
  • Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom.
  • Jacquard yarns are indistinguishable from the traditional yarns that are used to produce fabrics today.

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