Embracing the Feedback on your Product

If your brand/product is being sold online and can be reviewed, this may be the best social media tactic out there. Product reviews are fast becoming the marketing teams barometer. Although, feedback can sometimes hurt, if it’s the truth, then you can learn from that feedback. And using Twitter and FaceBook may not be your best options.

“The feedback is altering not just how the marketing department works but also how companies design their products and work with suppliers. And it’s not limited to small, nimble players; companies using product reviews range from niche retailers such as Oriental Trading Co. to big, broad-based behemoths such as Walmart.” – AdAge
This is a great article regarding product reviews on social networks, and how to review & react to the feedback. Read the Full story…

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