Mashable passes along the 5 Huge Digital Marketing Trends You Can’t Afford to Ignore
Here is one buzz word for you – Integrated Marketing. Everybody is trying it. Is anyone really doing it?
Being relevant to your customer in every context improves brand recall and enhances engagement. Ditch the silos in your advertising strategy (e.g. this is what consumers watch on TV vs. on their phones) and focus on the most important thing — your customer.
In this increasingly interconnected world, consumers are not necessarily thinking in terms of silos. Research shows that 72% of consumers want to be engaged with an integrated marketing approach, but only 39% are receiving that. Google found that consumers had 74% brand recall when the advertiser’s integrated strategy carried across mobile, TV and online.
While the world is not yet seamless, QR codes and “bridging” apps like Viggle deliver second screen relevance, and can help marketers unleash multiplatform, integrated relevance.
Today’s profound advancement in tech and media is changing how we interact with and filter our world. Smart marketers can succeed by engaging with the trends that are resonating most with the emerging consumer of today.