Fitbit Releases Their Newest Tracker – The Blaze

Fitbit announced their newest activity tracker, the Blaze, at 2016 CES in Las Vegas. It’s another entry in a long list of smartwatches and activity trackers fighting for their place on your wrist, but those loyal to Fitbit seem very excited.


If the Blaze looks familiar, that’s because it is pretty similar to the Apple Watch. It has swappable bands, a rectangular touch-screen face, and a customizable color display. But it is not exactly the same. Here is how it matches up.

Fitbit vs Apple
Fitbit Blaze VS Apple Watch. Click to enlarge.

The Fitbit Blaze will be available for customers in March 2016 at a starting price of $199.95. Check out the Blaze video.

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.