As the June 12th deadline approaches for digital TV to override analog signals, I cant but think of two things – how much waste this will produce from people throwing old TV’s away, and how much TV really sucks right now. Think about it, with all the technology that is advancing right now in wireless technology, internet accessibility, and the choices we have and can make online. Why in the world would TV be so stagnant? We forced to watch preprogrammed shows and the TV commercials that go along with it. Personally I’m bored with TV.
Well Bing has only been out a short while and already there are reports that it is better than Google. This is an impressive article on eye tracking and heatmapping, but I think we should wait a few months to see the outcome. With that said I am impressed with some of the Bing bling they offer and the search results given.
In a Harvard study on Twitter, they found that only 10% of the users generated 90% of the content. Some felt limited by the amount of character use and are not sure how to use Twitter. I think 2 things should happen. One Twitter should not change the character amount since it is meant to be a quick tool to chat and to direct people to other sources, such as blogs. The second thing is that this opens the door for yet another social tool that is a hybrid of Twitter and Facebook.
In any event, the BUZZ goes on and all sign up for Twitter not really sure what they are entering – but that is a social disease – right? Tweet on and maybe one day we can vote for our President that way.
The numbers speak for themselves. Social media is becoming a powerful tool for small businesses. See full story.
Besides building your brand recognition, there are tactical strategies to increase your business.
Ad Age offered five tips for marketing on social media platforms:
• Track sales made on social media.
• Don’t use Twitter as Facebook (and vice versa).
• Create a conversation with friends and followers.
• Sell last-minute inventory.
• Alert followers to changes.
Here are some good tips for email marketing and your list-building efforts. It is a great tactic for businesses to have an ongoing CRM (customer relationship marketing) program, whether its an email or enewsletter.
1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here.
5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
6. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
11. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
12. Add a landing page. A landing page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service to list targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
13. Include testimonials on your landing page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Paul K, NJ” as a testimonial name.
14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog.
15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.
So everybody will be on a social network of some kind by the end of the year. With so many ways to communicate, has anyones relationships gotten better?