How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag. […]
If you haven’t heard or read about iBeacons yet – you will. It is a game changer for shopping and is driving innovation in Proximity Marketing. The question is will consumers like the experience or think its creepy? “iBeacons will personalize the customer experience.” Stores that are indoors often block cell signals and make it […]
Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI? I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]
The first hashtag was brought forth as a novel idea by Chris Messina in 2007. As most initial good ideas go – it was rejected by Twitter. #Fail No worries – Chris is doing just fine with a new company. So what makes this symbol so special and why is everyone obsessed with it? Why […]
Whether you realize it or not, many consumers start searching on a mobile device and finish purchasing or viewing on another device. The Oscar Meyer App being auctioned off right now for lucky winners promises to go off in the morning and wake you up with the smell of bacon. A marketing program that starts […]