Social Media Meets your Brand: Stats you can share.

Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI?


I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can be tricky and the more tips you have the less likely you will say the wrong thing or misread your social listening report. A good friend of mine does social listening if you are interested.

If you think Twitter, Facebook, and other online social media communities are only for young folks you are greatly misinformed and you’re missing out on valuable and free marketing. Furthermore, if you’re not on social media, you’re risking losing your own potential clients/customers to those smart business people who are utilizing social media.

Whether it’s adding a Call To Action at the end of Tweet or formatting the header, every bit of advice helps. Here are a few facts to keep in mind and be sure to Tweet them! 


Twitter

  • “92% of top brands Tweet at least once daily.”
  • “Over 36% of top brand Tweets contain links.”
  • “Top brands averaged 20% follower growth on Twitter in Q4 2013.”
  • “Tweets that include photos AND links receive 150% more engagement.”
  • “34% of marketers use Twitter for lead generation.”

Tumblr

  • “On average, 29% of reblogs on Tumblr happen AFTER 30 days.”
  • “Photos account for 98% of engagement for top brands on Tumblr.”

Facebook

  • “Facebook statuses over 250 characters average less engagement.”
  • “Automotive brands earn double the average Facebook engagement rate of other Interbrand companies.”
  • “Facebook users share 2.5B pieces of content on the site each day.”
  • “Facebook maintains the number of active users among account owners at 62% globally.”
  • “23% of Facebook users login at least 5 times daily.”
  • “Facebook has nearly 50% of all the world’s internet users as active users.”

Customer Service on Social

  • “32% of Top Brands have dedicated customer service accounts on Twitter.”
  • “20% of customer service tweets direct users to an online resource.”
  • “The average customer service response time on Twitter is 4.6 hours.”

Social Media Marketing

  • “51% of online B2C marketers use LinkedIn, compared to 83% for B2B.”
  • “72% of all internet users are now on social media.”
  • “78% of small businesses attract new customers through social media.”
  • “74% of consumers rely on social networks to guide purchasing decisions.”

Tweet this article. 


A Quick Video Minute:

 



About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.