As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]
Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI? I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]
The Sleeping giant has arisen.You know it’s out there but never really checked it out. Tumblr is a sleeping giant more and more people are finding it. Recently bought by Yahoo, it shines as one of their stars. I’d say it’s the best thing they have done yet. Or maybe folks are just tired of […]
The list of share buttons is getting longer and longer each month. How do you choose to share and where? What social networks do you belong too? Here are the top 10 of 2014. Based on the average Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete Facebook Twitter LinkedIn Pinterest Google+ Tumblr […]
Tumblr is a blogging and social platform that houses more than 132 million blogs and is among the top 15 websites in the United States. There are roughly 4o million subscribers. It’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or […]