No worries – Chris is doing just fine with a new company.
- So what makes this symbol so special and why is everyone obsessed with it?
- Why are marketers hopping on the hashtag bandwagon?
- Lets look at how they work for marketers and then review some easy tips for planning.
What’s a Hashtag you ask? (Newbies please read. Oldies move on.)
According to Twitter, hashtag is defined as follows:
“Hashtags can localize your campaigns”
Some great #Hashtag campaigns
- Currently Oscar Meyer is running a campaign driven by Twitter hashtag campaign called #awakentobacon I wrote about this in a past blog and it is one of the funniest and creative campaigns.
- Hashtag games, those invitations to wordplay that proliferate the Twitterverse and keep Twitter users obsessed for hours, may well be Hollywood’s next idea factory. As hashtag gamers know, the drive to outdo one’s friends by coming up with the most undeniably clever twist on an element of pop culture can become an intellectually exhilarating obsession. Now, the fast-moving smart aleck virtual repartee has led to the green light on three new movie properties. V for Vasectomy and Harry Potter and the Sorcerer’s Kidney Stone are 2 favorites
- Jimmy Fallon has changed marketing campaigns over the past couple years. His hashtag Game is an excellent example. He puts a term out there in the beginning of the week, people tweet about it using the hashtag and then he picks a winner. For example he might say #firstkiss and people wrote in about past “Kisses” Brilliant
Few tips when setting up your campaign
#1: Choose Something Unique
As a marketer, you want to be able to reach your community with the use of hashtags, especially during events, webinars or Twitter chats.
#2: Choose Something Easy to Remember
When choosing a hashtag, it’s important to make sure that your hashtag is easy for users to remember. With thousands of hashtags roaming the social media universe, the last thing a business wants to do is create a hashtag that is hard to spell or pronounce.
#3: Use the Hashtag on Multiple Social Media Channels
As you work toward using hashtags try to adopt it on multiple channels.
Although the use of hashtags may have started on Twitter, they are now used across multiple social media channels including Facebook, Google+, LinkedIn and Pinterest.
#4: Search for the Hashtag Before You Use It
The worst thing that can happen when using a hashtag is to realize after it’s tweeted that the same hashtag is used for an entirely different topic.