“What If” commercial misses the Social Element

I saw the “What If” TV spot from Jif the other night during the Olympics and thought they did a great job. Except they missed a key opportunity to do a hashtag for #whatif. This could have been a huge marketing opportunity. The ideas are endless to get people motivated and talking online. Feedback is driving our content.

I’m surprised at how many marketing programs miss this relatively inexpensive opportunity. All these messages from the brand get talked about. According to a Huffington Post survey, 77 Percent Of People Use Their Computers While Watching TV. This is the new Interactivity just waiting for a company to monopolize. New blog post coming soon on this 🙂

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