In the MomentGeo targeting and location-based engagements offer a new way for consumers to engage with brands and products and for brands to connect with consumers—in the moment. We define location-based engagement as: Any action a consumer takes to connect or interact with a specific geographic place via their mobile device. The consumer and venue […]
How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag. […]
We have become infatuated by taking “selfies”. “Selfie” was named the word of 2013 by the Oxford English dictionary. What does our culture’s obsession with selfies say about us? Why do you take selfies? Self-image is an important aspect of social acceptance. It’s not always in a narcissistic way. This is how we define ourselves, and present […]
Small Businesses just entering Social Media – Don’t be scared. Social media marketing is an important aspect of promoting your small business and is something you can start to take control of yourself. Below are some quick thoughts for small business owners just starting out in social media. Start with the BIG Four – Facebook, […]
The first hashtag was brought forth as a novel idea by Chris Messina in 2007. As most initial good ideas go – it was rejected by Twitter. #Fail No worries – Chris is doing just fine with a new company. So what makes this symbol so special and why is everyone obsessed with it? Why […]
The Sleeping giant has arisen.You know it’s out there but never really checked it out. Tumblr is a sleeping giant more and more people are finding it. Recently bought by Yahoo, it shines as one of their stars. I’d say it’s the best thing they have done yet. Or maybe folks are just tired of […]