As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]
Even Kim Kardashian has to provide safety information when promoting pharmaceutical drugs. Shocker! I’m not sure how this could have been approved coming out of pharma, but it appears they took the hit and Kardashian helped boost the pharma brand’s digital buzz in July. The Food and Drug Administration has issued a warning letter informing Kim Kardashian’s ad […]
What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting […]
If your gearing up for some Twitter campaigns or just wondering how to search, track and research hashtags, here are some tools and tips.Trends on Twitter can offer some great insights for the client and marketer alike. Below are some tips and tools to find out the most popular trends, hashtags, and relevant topics at […]
Linkedin in easy to figure out – It’s all about connecting the Influencers. Content is king and engagement is rising fast on LinkedIn, as the social network becomes a total content destination. The social network also attracts a high-income and highly educated persona. And it has a big international presence. All these factors make LinkedIn compelling to […]
It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to track, channels like TV and radio were not. So what can you do to put some revenue around your social […]